I was trying to figure out how inflatable watercraft fit into my other interests, so that as marketable product in which I'm interested becomes available, I can snarf it up. I knew there must be some common thread between a simple inflatable raft or kayak, and a number of other things I do (cycle, run, walk). It wasn't just the exercise aspect, because I do those things for utility also.
Then it occured to me. I'm interested in boats with paddles or oars because they are human powered conveyances. When I told my friend this, he burst out laughing, and in a thick northern English accent (he's from Birmingham) said something to the effect of "Why don't you just call it a raft? That's what it is!".
Well, yes and no. It is a raft, but it also fits neatly within my interest in all manner of craft powered by human effort. Canoeing was my favorite activity when I was a child in the Boy Scouts. Later, while in high school, me and a few friends of mine would go fishing on a nearby lake, renting an old aluminum rowboat. Fishing bored me, but I loved paddling that boat. Then there was cycling., my major means of exercise and transportation for many years. If I could sell bicycles online at a profit, I'd definitely add a line of bicycles to my store. I'll probably still sell cycling accessories.
I thought about expanding the niche I'm considering by describing it as "non-motorized conveyances". Then I could include sailboards, surfboards, sailboats (or even prairie schooners!) and hang gliders in the mix. But I don't sail, hang glide, sailboard, or surf, so for the time being I'm going to confine my test marketing to a narrower niche.
I'm still planning on a March 1st debut. Be sure and drop by here, and see how I'm doing.